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Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing

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Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing
Latest company news about Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing

This year, a leading independent market research and consulting firm, released four trends that will affect the global packaging industry in 2019 and the future.

  1. Connected packaging: multiple technologies help brands connect physical packaging to the virtual world.
  2. Recycling: brands have the opportunity to adapt to consumers' understanding of recycling through differentiation positioning.
  3. Reinventing the box: with more and more consumers online shopping, brands must develop a complete e-commerce packaging strategy to meet this demand.
  4. Zero plastic: as supermarket zero plastic aisles become increasingly popular, brands need to consider which packaging solutions will help them gain a foothold on the shelves.

latest company news about Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing  0
 

Consumers have been recycling some packaging for years.However, they are now demanding more recycling and want to really understand how recycling works.

Last year, industry headlines were filled with promises from brands and converters to use 100% recyclable materials or 100% recycled packaging.However, the reality is that few people give full thought to how, where and by whom these materials are supplied and recycled.These are simple questions with no clear answers.

While claims of recyclable packaging have become common, claims of recycled materials are still rare.The scarcity of high-quality recycled plastics and concerns about food safety make recycled materials difficult to use in food and beverages.

 

Brands have the opportunity to meet consumer demand for more recyclable packaging.While designing environmentally friendly packaging can be complex, the environmental responsibility passed on to consumers through packaging must be simple, direct and easy to fulfill.

 

What does it mean for consumers?

latest company news about Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing  1

Some people may have developed recycling habits, but for others, the lack of convenient ways to clean and sort their waste is a barrier.

In response to this phenomenon, more and more recycling programs focus on rewarding recycling behavior.In Turkey, for example, commuters can top up their Istanbul CARDS with empty bottles.In the UK, cyclists receive a 20p parking ticket for each bottle they bring to CitiPark in Leeds.

What does it mean for consumers?

A clearer indication of what parts of food packaging can be recycled is a prime incentive for consumers to recycle more.In 2017, only 27 per cent of new beauty and personal care products launched globally had environmentally friendly packaging claims, while renewable packaging accounted for only a fraction (27 per cent for drinks and 9 per cent for food).

Food packaging is usually made from several different materials, making it more difficult to recycle completely.While some products briefly list what parts of their packaging can be recycled, the practice is not widespread. Businesses that actively promote easy recycling should win consumer loyalty by presenting themselves as proactive and environmentally friendly.

 

Popular trend

Redesign recycling

Coke's 89-ounce Simply Orange juice bottle greatly improves recyclability and demonstrates "unique" plastic manufacturing technology (from Coca-Cola)

Aware of the lack of recycling infrastructure, the plastics division of the American chemical council (ACC) announced a commitment by American plastic resin manufacturers to fully recycle all plastic packaging by 2040.latest company news about Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing  2

The new polyethylene terephate (PET) resin can be squeezed and blown on a shuttle, transforming coke's 89-ounce Simply Orange bottles from hard-to-recycle to widely accepted PET plastic.

In addition, by optimizing the bottle design, coke has reduced its annual use of plastic by more than 1.5 million pounds.Pressure sensitive labels on bottles now use novel adhesives that separate labels from bottles in the recycling process, further improving the recyclability of packaging.

Coke's 89-ounce Simply Orange juice bottle greatly improves recyclability and demonstrates "unique" plastic manufacturing technology (from Coca-Cola)

Aware of the lack of recycling infrastructure, the plastics division of the American chemical council (ACC) announced a commitment by American plastic resin manufacturers to fully recycle all plastic packaging by 2040.

The new polyethylene terephate (PET) resin can be squeezed and blown on a shuttle, transforming coke's 89-ounce Simply Orange bottles from hard-to-recycle to widely accepted PET plastic.

In addition, by optimizing the bottle design, coke has reduced its annual use of plastic by more than 1.5 million pounds.Pressure sensitive labels on bottles now use novel adhesives that separate labels from bottles in the recycling process, further improving the recyclability of packaging.

High quality recycled ingredients become a reality

Envision runs the Ocean Bound Plastic program, which collects Plastic along 50 kilometers of shoreline in areas affected by Ocean waste.

latest company news about Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing  3

Envision collects plastic and recycles hair care bottles along the 50km coastline, where Marine debris can impact.

ViTA USES 100% recycled plastic on the packaging of its hair care products.This contradicts the long-standing theory that recycled resins are of poor quality and can only be used on a small scale.

The resin used in the masterbatch also contains colorants, an important feature of beauty and personal care packaging.Its recovery and conversion process USES little water and no solvent, so it can be reused as grey water to irrigate the landscape.

Envision also precisely calculates the distance between the manufacturer and the warehouse and feeds it into a proprietary scoring system to select the best manufacturer partner and minimize carbon emissions.

latest company news about Recycling has become a trend in the packaging industry, and the demand for high quality recycled materials is increasing  4

Empty crisp packets were sent back to Walkers by consumers to improve packaging awareness.Without recycling, the packaging could remain in landfills and even the ocean for years (from @ainokattelus)

The #PacketInWalkers campaign in September 2018 asked snack brand Walkers to handle plastic waste and encouraged consumers to use empty packets at the brand's postage free address.

Walkers and other manufacturers were asked to make their packaging materials recyclable, even environmentally friendly non-plastic, after more than 300,000 consumers signed a petition on 38 Degrees.Walkers responded to this within a month by announcing the UK's first national crisps packaging recall programme.

In summary, the trend of packaging development will drive the production capacity of high quality recycled materials, and hopefully reduce the cost in the long run.Consumers already see recycled packaging as a standard, and brands have the opportunity to be part of the solution, promising to use recycled materials in new packaging to stand out and conform to consumer awareness of recycling.

 

Pub Time : 2019-09-06 10:26:09 >> News list
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